Our vision
Accelerate software development
through Personal Observability
Code, review, iterate, repeat.
Simple, like it’s supposed to be.
Sprkl is a Personal Observability platform that helps devs write production-ready code faster
and identify potential issues as soon as they write their code in the IDE.
Powered by OpenTelemetry, we instrument every code change and analyze it upon execution.
We then provide immediate feedback, right in the IDE, that includes traces on the code level,
not just infra components (with an embedded Jaeger instance), insights about hidden
API calls, DB queries, memory bottlenecks, diff coverage, exceptions, and more.
We started Sprkl because we needed it.
We thought devs’ lives should be easier. It’s insane
how hard you must work in a distributed
environment – sort out endless logs, traces, and
metrics just to understand how your code impacts
the app. In our ideal world, you shouldn’t look for
data; it should come looking for you.
Your code.
Your point of view.

A repeat founding team
Nice to meet you:)
We love working together and are passionate about helping devs
ship better code faster. We have founded multiple companies:
Mend (previously WhiteSource), TestCraft (acquired by Perforce),
LedMobile (acquired by Landesk).
Our values
Clarity: we’re authentic
and transparent.
Quality: we strive
for excellence.
Empathy: we put devs’
needs first.
Brilliantly practical: we’re here
to change the game.
Backed by industry experts

Nat Friedman

Michael Neale

Roni Einav

Amir Jerbi

Dror Davidoff

Ran Sarig

Efi Cohan
Github ex-CEO
CloudBees,
co-founder
New dimension
founder (acq. BMC)
Aqua co-founders
Datorama, a Salesforce
company, co-founders

Sarit Firon

Tyler Shield’s group

Rami Sass

Azi Cohen

Erez Ofer

Yuval Bar-Gil

Boaz Chalamish
Team8 managing
partner
CMO
@JupiterOne
White Source co-founders
Angel investor
ex-VC
AeroScout ex-CEO
investor and advisor
Clarizen chairman
and ex-CEO
Backed by industry experts

Nat Friedman
Github ex-CEO

Michael Neale
CloudBees,
co-founder

Roni Einav
New dimension
founder (acq. BMC)

Boaz Chalamish
Clarizen chairman
and ex-CEO

Amir Jerbi

Dror Davidoff
Aqua co-founders

Ran Sarig

Efi Cohan
Datorama, a Salesforce
company, co-founders

Sarit Firon
Team8 managing
partner

Tyler Shield’s group
CMO
@JupiterOne

Rami Sass

Azi Cohen
White Source co-founders

Erez Ofer
Angel investor
ex-VC

Yuval Bar-Gil
AeroScout ex-CEO
investor and advisor